Born In Auckland,
New Zealand.
It's Personal
Like many young 20 year-olds, we grew up on commercial brand protein
powders. Swayed by their flashy marketing and superstar
endorsements, we bought it all...and in ignorance fed an industry
that was actually doing more harm than good.
The irony was these 'healthy' supplements shared many ingredients
found in sugary sodas and confectionary. When we realised virtually
all commercial protein powders were packed with this rubbish, we
decided to make our own clean alternative.
Bringing It Home
As luck would have it, we lived in a country with a reputation for
producing some of the cleanest, highest quality protein powders - New
Zealand.
We got to work. By deliberately choosing real, organic fruits and
superfoods to complement our blends, we created a purity and
authenticity like never before, with a nutritional upside to boost.
Going Good
Our pure proteins were like a breath of fresh air in an industry not known for its transparency. We had real, raw ingredients with nothing nasty added. The nutritional profile was impressive and they tasted great. We then applied our passion for purity to the packaging - insisting on designs that were sustainable, plastic-free and awesome looking!
Friends and family quickly became interested. Since then, thousands of smoothies and countless fist-pump yesses tell us we might be doing something good...
Pure New Zealand. Pure For You.
Why settle for protein that's not clean, pure and unquestionable? We start with the best. Go Good Whey Protein is sourced from New Zealand friesian dairy cows. Our cows are pasture-fed and raised without the use of harmful antibiotics, growth hormones or GMO interference. This results in a superior nutritional profile that you can taste and feel.
European Dairy Free Delight.
Go Good plant protein is sourced from world leading European Golden Peas. A superior source of essential amino acids paired with hypo-allergenic properties (low allergen). Go Good plant protein delivers a nutritionally complete, tummy friendly delight your body can easily metabolise for improved and sustained health benefits.
The Organic Difference.
Our hand-selected organic ingredients are much more than just a 'flavour'. The fruits and superfoods used to fortify our protein blends contain naturally occurring vitamins, minerals and antioxidants in every scoop. Whilst the organic farming techniques used to cultivate them, protect and preserve the environment.
Little details. Big impact.
FSC Certified
The FSC certification is considered the "gold standard" designation for virgin paper harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable.
Plastic Free
What's the point of a pure product surrounded by planet-damaging packaging? That doesn't work for us, and we imagine it doesn't for you. So our packaging is plastic-free, right down to the sealing tape.
Small Batch
Having control over our manufacturing process results in the advantage to produce smaller product batches with fresher ingredients.
Total
Transparency
Go Good whey protein is sourced from dairy cows that graze on the lush green pastures of the South Island of New Zealand. Go Good pea protein is cultivated and processed in the Warcoing region of Belgium.
Independently Tested
An independent third party laboratory tests our protein powders for pesticides, ractopamine, glyphosate, hormones and antibiotics. You can trust that what's on our label is what's inside our products and nothing else.
Chemical And GMO Free
All Go Good organic fruits and superfoods are sourced from farms and growers that endorse organic growing practises and environmental biodiversity by denoting the use of synthetic pesticides, herbicides and fertilisers.