It's Personal
Like many young 20 year-olds, we grew up on commercial brand protein powders. Swayed by their flashy marketing and superstar endorsements, we bought it all...and in ignorance fed an industry that was actually doing more harm than good.
The irony was these 'healthy' supplements shared many ingredients found in sugary sodas and confectionary. When we realised virtually all commercial protein powders were packed with this rubbish, we decided to make our own clean alternative.
Bringing It Home
As luck would have it, we lived in a country with a reputation for producing some of the cleanest,highest quality protein powders - New Zealand.
We got to work. By deliberately choosing real, organic fruits and superfoods to complement our blends, we created a purity and authenticity like never before, with a nutritional upside to boost.
Going Good
Our pure proteins were like a breath of fresh air in an industry not known for its transparency. We had real, raw ingredients with nothing nasty added. The nutritional profile was impressive and they tasted great. We then applied our passion for purity to the packaging - insisting on designs that were sustainable, plastic-free and awesome looking!
Friends and family quickly became interested. Since then, thousands of smoothies and countless fist-pump yesses tell us we might be doing something good...
Pure Protein. That’s not just a promise, it’s our obsession.
New Zealand Made
New Zealand may be a small island nation, but our country is recognised as a global leader in food production. New Zealand’s fertile land and vast oceans provide the perfect agricultural landscape to support the production of high quality food products. New Zealand invests heavily in the quality of its agriculture and globally ranks 1st equal for food safety, nutritional standards and food safety programs.
Highly Bioavailable
Products that are formulated to have high bioavailability are much more effective, as they help the body to absorb more of the appropriate nutrient, without having to take higher doses. By selecting a combination of the highest quality active ingredients Go Good products work quicker to kickstart protein synthesis, replenish muscle fibers and nourish the human body from the inside out.
Totally Organic
Many of our premium ingredients are organic sourced. Compared to conventional, organic ingredients are cultivated without the use of harmful pesticides and herbicides. For us when creating health products that are ingested, organic ingredients just make so much more sense. In addition organic farming techniques are regenerative which protects and preserves soil quality and encourages ecological biodiversity for future crop cycles.
We pride ourselves in harvesting and processing our products in the most natural and honest way possible.
Traceable
Go Good whey protein is sourced from dairy cows that graze on the lush green pastures of the South Island of New Zealand. Go Good pea protein is cultivated and processed in the Warcoing region of Belgium.
Tested
An independent third party laboratory tests our protein powders for pesticides, ractopamine, glyphosate, hormones and antibiotics. You can trust that what's on our label is what's inside our products and nothing else.
Chemical And GMO Free
All Go Good organic fruits and superfoods are sourced from farms and growers that endorse organic growing practises and environmental biodiversity by denoting the use of synthetic pesticides, herbicides and fertilisers.
We’ve put the same love and care into our packaging as we have into our products.
Plastic Free
What's the point of a pure product surrounded by planet-damaging packaging? That doesn't work for us, and we imagine it doesn't for you. So our packaging is plastic-free, right down to the sealing tape.
Small Batch
Having control over our manufacturing process results in the advantage to produce smaller product batches with fresher ingredients.
FSC Approved
The FSC certification is considered the "gold standard" designation for virgin paper harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable.
